A Romford shopping centre could get a new look as part of a rebrand.

The Brewery shopping centre, in Waterloo Road, has submitted a planning application for an overhaul of its signs - including four new entrance signs, two chimney signs and a welcome totem.

These proposals, received by Havering Council on September 16, also reveal a brand new logo for the Brewery as part of its "rebranding".

The logo features a bright yellow 'B' over a black background.

The Brewery is set to get a new logo which features a bright yellow 'B'The Brewery is set to get a new logo which features a bright yellow 'B' (Image: Air Design)

Eight of the proposed signs will be illuminated, and the majority planned for the outside of the shopping centre include the Brewery 'B' mounted onto "slatted wood-effect cladding".

A spokesperson for the Brewery said the centre plans to illuminate the signs in order to "showcase the energy of our dynamic evening community" and solidify the shopping venue as a "go-to destination for nightlife".

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They said: "The Brewery is refreshing its logo to create a unified brand identity that captures its fun, vibrant, and bold character. 

A CGI of the illuminated chimney signA CGI of the illuminated chimney sign (Image: Air Design)

"Whether it’s shopping, cinema, dining, bowling, golf, or more, the Brewery will be the ultimate place for both day and evening entertainment."

The planning documents also reveal a proposed new welcome totem - complete with a digital screen or internally illuminated light-box - to replace the current welcome signage on the corner of Exchange Street.

Three directory totems are also included the plans, with a Brewery site map and directory list.

Havering Council is expected to make a decision on the plans by November 11.