A mix of festive attractions and activities is set to come to Romford.
Romford Business Improvement District (BID) will host a series of performances as part of its Enchanted Christmas event in the town centre.
It will run from today (November 25) until December 17.
The free winter festivities will include entertainers playing popular characters such as Cinderella and Prince Charming, and stilt walkers.
Julie Frost, Romford BID director, said: “Romford should be everyone’s first destination for Christmas celebrations this year.
"This is the biggest we’ve ever done at Christmas, so I am super excited to see families, couples and friends enjoy everything we’ve arranged."
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The BID director added that special snow experiences, character appearances and a giant wreath are part of the offer.
On November 25, performances will take place at Romford Shopping Hall between 12pm and 1pm. Entertainers will then roam the town centre from 1pm to 4pm.
Performers playing Disney movie characters Elsa and Anna from Frozen will waltz into town with stilt walkers on December 2.
Shows will take place at The Brewery Shopping Centre between 12pm and 1pm that day.
Entertainers will subsequently roam the town centre between 1pm and 4pm.
On December 10, Willy Wonka characters and stilt walkers will be at The Mercury Mall between 12pm and 1pm and then roaming the town centre between 1pm and 4pm.
Families and their children will also have the chance to pose for selfies with Santa's reindeer at The Brewery outside Costa Coffee between 12pm and 4pm.
December 17 will include character performances from classical ballet The Nutcracker.
These will take place between noon and 1pm at The Liberty Shopping Centre, then from 1pm and 4pm around the town centre.
Santa's reindeer will also visit Market Place, outside Lloyds Bank, between 12pm and 4pm.
Ms Frost said there was no need to pre-book.
"I'm expecting great things," she added. "We've arranged for a huge ensemble of Christmas entertainment to take place across the town."
Snow experiences will also take place in Romford between December 2 and 24 for the first time, Romford BID said.
Harold Hill Craft will bring glass maker Jon Lewis to Romford Market on December 9 for people to make their own items.
SingTok, Rhodes Theatre School, St Edwards Choir, The Romford Drum and Trumpet Corps and The Salvation Army will also be performing.
A giant wreath has been installed outside Tollgate House and free fairground rides will be available along South Street from December 16 to 24.
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